Cheret poster reading "P.L.M. railroad line; Auvergne; Vichy; Royat near Clermont-Ferrand, Chatel-Guyon near Riom, from Paris to Vichy in 6 1/2 hours, Clermont-Ferrand (Royat) in 7 1/2 hours; leaving Paris? ('matin' = A.M., 'soir' = P.M.), arriving at Vichy... [etc.]; *only from June 1 (night of the 1st/ 2nd) to October 14 (night of the 14th/ 15th); ask for the detailed prospectus at the major stations of the rail network." 1892. - Jules Cheret (French; 1836-1932) Leading lithographer; set up his own shop, specializing in posters, in 1866 (in 1881 this shop became part of the Imprimerie Chaix, publishersof Les Maitres de l'Affice); after selling shop, continued doing commercial graphics, but also painting, tapestry cartoons, etc.; combining rococo grace and modern Parisian elegance, created a true poster style (rather than imitation of oil paintings); first major poster artist to draw directly on lithographic stone.