Cheret poster reading "Grand Theater of the [1889 Paris World's] Fair, Children's Palace; comic opera, ballets, pantomimes, clown acts, eccentric acts, marionettes; performances daily from 2 to 6, admission 50 centimes; nightly from 8 to 11, admission 1 franc. At the foot of the [Eiffel] Tower, on the [avenue de] Suffren side." 1889. - Jules Cheret (French; 1836-1932) Leading lithographer; set up his own shop, specializing in posters, in 1866 (in 1881 this shop became part of the Imprimerie Chaix, publishers of Les Maitres de l'Affice); after selling shop, continued doing commercial graphics, but also painting, tapestry cartoons, etc.; combining rococo grace and modern Parisian elegance, created a true poster style (rather than imitation of oil paintings); first major poster artist to draw directly on lithographic stone.